Marketing with Burlington Press

Print Marketing for Down-Ballot Races: Standing Out Without a Big Budget

Running for office in a down-ballot race can be a challenge. These positions, such as school board, city council, or township committee, often receive little media attention and are easy for voters to overlook. With limited funds and even more limited visibility, candidates need smart strategies to get noticed.
Print marketing can be one of the most effective tools in your campaign toolkit. It builds trust, reinforces your message, and helps you stand out in a crowded election season. And with the right approach, it doesn’t have to cost a fortune.
Here’s how you can use affordable print marketing to make a big impression, even on a small budget.
Read more: https://burlingtonpress.com/2025/07/31/print-marketing-for-down-ballot-races-standing-out-without-a-big-budget/

Top Custom Apparel Ideas for Nonprofits and Events

When your nonprofit organization or community event needs to stand out, custom apparel can be a powerful tool. Whether you’re planning a fundraiser, rally, 5K, volunteer event, or gala, the right clothing helps promote your cause, unify your team, and spread awareness in a memorable way. But not all custom apparel is created equal. Some items work better for specific audiences, climates, or event types. This guide will walk you through the top custom apparel ideas for nonprofits and events, with tips to help you make the right choices for your goals and your budget.
Read more: https://burlingtonpress.com/2025/07/20/top-custom-apparel-ideas-for-nonprofits-and-events/

Why Your Business Should Create a Branded Welcome Kit (And What to Include)

First impressions matter, especially when you’re trying to build lasting relationships with customers, donors, or employees. While emails and digital content can introduce someone to your brand, nothing beats the impact of a well-designed, physical welcome kit.
For small businesses and nonprofits alike, branded welcome kits are a creative and practical way to build trust, reinforce your identity, and make new contacts feel appreciated right from the start.
So what exactly is a branded welcome kit? Why should you invest in one? And what should it include?
Let’s break it down: https://burlingtonpress.com/2025/07/19/why-your-business-should-create-a-branded-welcome-kit-and-what-to-include/

What Kinds of Print Materials Will I Need for My Political Campaign?

Print materials are a critical part of any successful political campaign. They help build name recognition, share your message, and reach voters where they live and work. From yard signs to palm cards, each printed piece serves a unique purpose in your outreach strategy.
Here’s a breakdown of the key materials your campaign should consider: https://burlingtonpress.com/2025/07/17/what-kinds-of-print-materials-will-i-need-for-my-political-campaign/

10 Direct Mail Hacks: A Cheat Sheet for Small Business

Direct mail gives your business a chance to stand out in a way that people can actually touch. It’s personal, targeted, and effective when done right. And, best of all, direct mail is able to avoid all the noise of digital marketing channels like social media and email. Whether you’re sending postcards, flyers, or catalogs, here are 10 direct mail hacks that small businesses can use to get better results from every campaign.
Read more: https://burlingtonpress.com/2025/07/16/10-direct-mail-hacks-a-cheat-sheet-for-small-business/

Why Successful Political Campaigns Develop a Cohesive Print and Digital Strategy

Voters are surrounded by campaign messages from every direction. They see postcards in their mailboxes, yard signs on street corners, online ads in their social feeds, and videos on their phones. If your print marketing and digital marketing are not working together, your political campaign may struggle to make a lasting impression.
Read more: https://burlingtonpress.com/2025/07/14/why-successful-political-campaigns-develop-a-cohesive-print-and-digital-strategy/

Top 10 Print Marketing Materials Every Business Should Have in 2025

While digital tools continue to evolve, print marketing remains one of the most trusted and effective ways to promote your brand. Tangible materials help you stand out, make lasting impressions, and connect with customers on a personal level. Here are ten essential print marketing materials that every business should have in 2025 to build credibility and boost results.
Read more: https://burlingtonpress.com/2025/07/12/top-10-print-marketing-materials-every-business-should-have-in-2025/

The Zero Click Era? How AI Is Hurting Your Website Traffic

If your website traffic has started to decline, artificial intelligence might be playing a bigger role than you realize. The way people search online is changing, and AI-powered tools are reshaping how information is delivered.
Read more: https://burlingtonpress.com/2025/07/09/the-zero-click-era-how-ai-is-hurting-your-website-traffic/

WordPress vs. Wix vs. Squarespace: Which Website Platform Should You Choose?

Choosing the right website platform is one of the most important decisions you’ll make for your business or organization. WordPress, Wix, and Squarespace are three of the most popular options available today. Each offers unique features, strengths, and limitations. Let’s take a closer look at all three platforms and explain why WordPress continues to be the preferred choice for those who want flexibility, control, and long-term growth.
Read more: https://burlingtonpress.com/2025/07/08/wordpress-vs-wix-vs-squarespace-which-website-platform-should-you-choose/

Why You Shouldn’t Use Google Images in Your Design Projects

When you’re developing a brochure, a website, or even a social media graphic, it can be tempting to open up Google, search for an image, and grab the first thing that looks good. It feels quick and easy, especially when you’re on a deadline. But using images from Google without permission is not only risky, it can also land you in serious legal trouble.
Here’s why you should think twice before using Google images in your marketing or design projects, and what you can do instead: https://burlingtonpress.com/2025/07/02/why-you-shouldnt-use-google-images-in-your-design-projects/