Marketing with Burlington Press

Why Print Is The Key To Marketing Your Business

When you are looking to achieve success as a modern brand, you need to think about how you can market your company as effectively as possible. According to Capsule CRM, around 20% of US businesses fail in the first two years, and almost 50% fail after five years. To avoid the same fate, you need to stand out and remain a presence in your industry, and marketing is the way to achieve this.
Read more: https://burlingtonpress.com/2024/11/19/why-print-is-the-key-to-marketing-your-business/

Why Political Candidates Should Choose Professional Designers Over DIY Solutions

A candidate’s brand can significantly influence voter perception. From campaign logos to direct mail pieces, the visuals must be compelling, professional, and consistent. Many candidates are tempted to cut corners by choosing amateur designers or DIY solutions, but in a competitive race, this approach can do more harm than good. Here’s why investing in professional graphic design is a must for any serious campaign.
Read more: https://burlingtonpress.com/2024/10/25/why-political-candidates-should-choose-professional-designers-over-diy-solutions/

3 Reasons Your Marketing Is Failing (And How To Fix It)

Marketing is the key to staying competitive, reaching new customers, and growing your business. Yet, despite investing time and resources, many businesses find that their marketing efforts fall short. If your marketing isn’t delivering the results you expected, it’s time to evaluate what’s going wrong. Here are three common reasons your marketing might be failing, and how you can turn things around.
Read more: https://burlingtonpress.com/2024/10/02/3-reasons-your-marketing-is-failing-and-how-to-fix-it/

How to Develop Your Value Proposition

A strong value proposition is the foundation of any successful business. It communicates to your customers why they should choose your product or service over your competitors. But crafting a compelling value proposition can be tricky. Here’s a step-by-step guide to help you create one that resonates with your audience.
Read more: https://burlingtonpress.com/2024/09/05/how-to-develop-your-value-proposition/

What’s Stopping You from Leveraging Direct Mail in Your Marketing Strategy?

In the age of digital marketing, where every brand is vying for attention online, direct mail might seem like an old-school approach. However, it continues to be one of the most impactful ways to reach and engage with customers. If you’ve been hesitant to include direct mail in your marketing strategy, it’s worth asking yourself—what’s really holding you back? Let’s explore some of the common concerns and why they might not be as challenging as they appear.
Read more: https://burlingtonpress.com/2024/08/19/whats-stopping-you-from-leveraging-direct-mail-in-your-marketing-strategy/

Maximizing Voter Engagement Through Direct Mail Campaigns

Reaching voters, and potential voters, with a clear and compelling message is crucial. While digital channels have gained popularity, political direct mail remains a powerful tool for engaging with constituents in a personal and persuasive way. Here’s how to maximize the impact of your political direct mail campaigns.
Read more: https://burlingtonpress.com/2024/08/14/maximizing-voter-engagement-through-direct-mail-campaigns/

8 Benefits of Having an Accessible Website

In today’s digital landscape, ensuring that your website is accessible to all users is a smart business decision. An accessible website strengthens your brand, improves user experience, and opens up your business to a wider audience. But what exactly is web accessibility, and how can it benefit my business? Let’s take a look…
Read more: https://burlingtonpress.com/2024/08/10/8-benefits-of-having-an-accessible-website/

7 Myths About Direct Mail Marketing

Direct mail marketing has been a staple for businesses for decades. But, in the digital age, it’s often misunderstood or underestimated. Here are seven myths about direct mail marketing, DEBUNKED.
Read more: https://burlingtonpress.com/2024/08/05/7-myths-about-direct-mail-marketing/

5 Common Misconceptions About Website Maintenance

Many website owners underestimate the importance of regular maintenance, thinking their site will function perfectly without any intervention. This mindset can result in security vulnerabilities, decreased performance, and even total website failure. By understanding and addressing these common misconceptions, you can make informed decisions that protect and enhance your online assets, ensuring your website remains a valuable tool for your business. Here are the facts you need to know to keep your website running smoothly and securely.
Read more: https://burlingtonpress.com/2024/08/04/5-common-misconceptions-about-website-maintenance/

5 Ways Political Candidates Can Effectively Respond to Attack Ads

In the high-stakes world of political campaigns, attack ads are a common tactic used to sway voters and undermine opponents. For candidates on the receiving end, responding strategically is crucial. Here are five effective ways political candidates can respond to attack ads.
Read more: https://burlingtonpress.com/2024/08/02/5-ways-political-candidates-can-effectively-respond-to-attack-ads/