{"store":{"baseInfo":{"podcastTitle":"Marketing with Burlington Press","slug":"burlingtonpress","podcastDescription":"Our blog and podcast offer print and marketing industry insights based on our 30+ years of experience.\n\nLocated in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/11713119/BPLogo_2023-_Vert-Black-text_89utw.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/11713119/BPLogo_2023-_Vert-Black-text_89utw_1200x628.jpg?s=f593cb193d7548e147a33a63cd1d9667&e=png","podcastUrl":"https://podcast.burlingtonpress.com","podcastCanSearched":true,"feedUrl":"https://podcast.burlingtonpress.com/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pw/pbblog-ug9sv-b2ba5f?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":189,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"burlingtonpress","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-ug9sv-b2ba5f-playlist","language":"en","sensitivitySessionExpireTime":14400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/marketing-with-burlington-press/id1577242841","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"YouTube","link":"https://www.youtube.com/playlist?list=PLZPn8dKkgp4ZR2UMUrf4Gxle_TO2sQ1p0","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/youtube_logo.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-ug9sv-b2ba5f?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/2Rvp349hZOoep0Adjt2Z0A","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/ad709c89-306d-4395-842c-22ff012c1944","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"TuneIn + Alexa","link":"https://tunein.com/podcasts/Business--Economics-Podcasts/Marketing-with-Burlington-Press-p1478622/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/tunein.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/101064373","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3385090","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Listen Notes","link":"https://www.listennotes.com/podcasts/marketing-with-burlington-press-Wq2hTEU7LR6/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/ListenNotes.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/marketing-with-burlington-pres-2009581","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/52208","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Oswald"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#FFBE00"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://www.podbean.com/images/favicon.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#FAF7F4"},{"id":"BackgroundImage","val":"/assets/doubletree-banner-light.jpg"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"/assets/doubletree-episode-light.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#FAF7F4"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/EpmvgYCOwC6J","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-OY1Rp1Ca6uz2","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#000000"},{"id":"FooterBackgroundColor","val":"#ffffff"},{"id":"FooterCopyright","val":"Copyright {year} All Rights Reserved"},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://burlingtonpress.podbean.com","apiCommonParams":{"t":"6844d2d2","clientSignature":"ec26a7977ee2a15bbf8da95c3817bef8","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb23103549-8r5fn","episode":{"id":"pb23103549","idTag":"8r5fn","title":"Are Social Media Influencers Worth The Investment?","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/are-social-media-influencers-worth-the-investment-PODBEAN_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog11713119/are-social-media-influencers-worth-the-investment-PODBEAN_1200x628.jpg?s=3ed869e00f90b8775ad94ec71268e036&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/are-social-media-influencers-worth-the-investment-PODBEAN.jpg","previewContent":null,"content":"

Social media influencers can be valuable assets for businesses, but their effectiveness depends on your specific goals, industry, and marketing strategy. Here are some key pros and cons to consider...

Continue reading: https://burlingtonpress.com/2024/05/08/are-social-media-influencers-worth-the-investment/

","publishTimestamp":1715180978,"duration":185,"mediaUrl":"https://mcdn.podbean.com/mf/web/ukctjzf93fh8gkuu/are-social-media-influencers-worth-the-investment.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-8r5fn-160883d","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-8r5fn-160883d","transcriptUrl":null,"permalink":"/e/are-social-media-influencers-worth-the-investment/","downloadLink":"https://www.podbean.com/media/share/pb-8r5fn-160883d?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-8r5fn-160883d","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fpodcast.burlingtonpress.com%252Fe%252Fare-social-media-influencers-worth-the-investment%252F&rts=f6e3c2b5c5ad06df2b68fa19ad5b35c4018e1a30","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0},"episode":{"id":"pb23103549","idTag":"8r5fn","title":"Are Social Media Influencers Worth The Investment?","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/are-social-media-influencers-worth-the-investment-PODBEAN_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog11713119/are-social-media-influencers-worth-the-investment-PODBEAN_1200x628.jpg?s=3ed869e00f90b8775ad94ec71268e036&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog11713119/are-social-media-influencers-worth-the-investment-PODBEAN.jpg","previewContent":null,"content":"

Continue reading: https://burlingtonpress.com/2024/05/08/are-social-media-influencers-worth-the-investment/