Is AI Threatening Your Brand’s Authenticity?

The integration of Artificial Intelligence (AI) into various aspects of business and brand management has been revolutionary, offering efficiency and innovation. However, there’s a growing concern about how the use of AI can potentially threaten brand authenticity, a key element in maintaining customer trust and loyalty.

Read more: https://burlingtonpress.com/2023/12/06/is-ai-threatening-your-brands-authenticity/