Marketing with Burlington Press

Every journey starts with a step in the right direction, and then continues with another step after that. Creating a journey, or path, for your customer to follow is one way that modern marketers can engage with their audience through every step ⁠— from prospect to devoted brand advocate. The sales funnel provides customers with a concrete path that guides them with structure and information through the three buckets of the sales funnel: awareness, consideration and ultimately making a decision.
Read more: https://burlingtonpress.com/2021/08/04/funnel-your-content-marketing-efforts-in-the-right-direction/

At first glance, you might feel a bit intimidated by Adobe InDesign. That’s certainly understandable considering the wide array of buttons and gadgets. However, keeping these tips in mind will help you leverage the power of InDesign to create print-ready pieces that will enhance your marketing efforts.
Read more: https://burlingtonpress.com/2021/08/02/4-best-practices-when-using-adobe-indesign/

There is no doubt that we live in the Internet age. Phone calls and in-person meetings have been replaced by email, instant messaging and Zoom conferences.
So you might think that the digital age and the embrace of technology would have been the final death knell for direct mail, but there has been an interesting resurgence in the world of direct mail marketing. And, ironically, the Internet has helped to create the current rise.
The sensory overload created by the information superhighway has caused many consumers to simply ignore the contents of their email inboxes, scouring dozens of messages in a matter of minutes and trashing all but the most critical.
Business owners and marketers that want to break through the noise of the Internet, so they can be heard, need to hit their customers where they live — literally. There is no better way to accomplish that goal than with a great direct mail marketing campaign.
Read more: https://burlingtonpress.com/2021/07/31/why-and-how-savvy-marketers-still-use-direct-mail-in-the-age-of-the-internet/

The consumer market of 2021 is very different than it was even 10 or 15 years ago. In recent years, we have seen an explosion of new brands, platforms, and audience segments. This can present obstacles to creating a marketing strategy that will grow your business. And in this highly competitive environment, marketing mistakes can lead to wasted time and money, or worse. So let’s take a look at 3 common pitfalls that will derail your marketing efforts.
Read more: https://burlingtonpress.com/2021/07/20/3-common-mistakes-that-will-derail-your-companys-marketing-strategy/

Integrating and utilizing digital marketing is a great way to give your business an edge over your competition. Digital marketing is an essential strategy in the workplace, as it allows you to broaden the outreach of your company by giving you access to a vast audience. So it’s a good idea to routinely look for ways to improve your digital marketing strategy as it will increase your consumer base and provide your business with great growth potential. Here are a few simple tips to help you improve your digital marketing strategy.
Read more: https://burlingtonpress.com/2021/07/13/5-ways-to-improve-your-digital-marketing-strategy/

In today’s commercial climate, a professional, well-maintained website can be a business’s biggest asset. WordPress is a great option for companies that want to create a quality website with a variety of essential features. Unfortunately, many business owners mistakenly believe that they can let their site run on autopilot once they’ve gone online. In reality, a WordPress site requires regular updates and maintenance to optimize its value for a company. If you’re like most business owners, then installing the newest plugins and warding off cybersecurity threats can be too much work. After all, you’re probably more focused on your actual job than the daily requirements of site management. That’s why a WordPress maintenance plan is such an essential feature. With a professional service watching out for your site, you’ll be able to concentrate fully on your areas of expertise.
Read more: https://burlingtonpress.com/2021/07/01/managed-website-hosting-the-importance-of-wordpress-maintenance-plans/

Even in the age of instant messaging and social media, email marketing remains a smart and timely way to reach your customers, build your brand and drive more sales, but how do you walk the fine line between successful email marketing and charges of unwanted spam? How do you navigate the endless stream of new anti-spam legislation, and how do you avoid the severe penalties laid out for violating those consumer protection laws?
Reaching out to your customers via email means walking a delicate line, one with sharp and dangerous drop-offs at every turn. If you want to stay on the right side of the law, you need to find the right balance. Here are five timely tips for successful email marketing in the age of stringent anti-spam legislation.
Read more: https://burlingtonpress.com/2021/06/23/the-fine-line-between-successful-email-marketing-and-unwanted-spam-tips-for-staying-on-the-right-side-of-anti-spam-legislation/

It wasn’t so long ago that marketing collateral was limited to printed brochures, customer case studies, and, perhaps, PowerPoint slides. In today’s world of digital marketing, though, there are many more types of media that can be leveraged to reinforce the message and support the sales process.
Having a good collection of marketing collateral at your disposal helps you convert leads into customers. Whether digital resources such as explainer videos and blog posts or physical resources like flyers and brochures, marketing collateral supports the sales process as a customer journeys from following an advertisement to signing on the dotted line.
The best type of collateral for your company will depend on the type of business you operate. But what is certain is that if you have your collateral prepared, you will have a whole host of material hand to convince the wavering prospect to buy. So, here is a list of the various digital and non-digital marketing collateral you could use to support the sales process.
 
Read more: https://burlingtonpress.com/2021/06/12/10-types-of-business-marketing-collateral-to-increase-conversions/

The first step in any marketing campaign is capturing a consumer’s attention. Unfortunately, this task is more difficult than ever in today’s busy landscape. When people are bombarded with hundreds of images and advertisements a day, it’s hard to make your message stand out. One way to cut through the noise and make a real impact is by engaging people with an immersive experience.
More and more companies have realized the importance of interacting with targets in a tangible, real-life fashion. Meeting consumers in public spaces and engaging with them directly is a great way to get better results for your main initiatives. This hands-on strategy, commonly known as experiential marketing, can help you attract attention, build your customer base, and meet your overarching objectives.
Read more: https://burlingtonpress.com/2021/05/22/engaging-your-customers-with-experiential-marketing/

Content marketing has become a fundamental pillar for online businesses across all niches. Content not only helps build trust but answers important questions your future customers are asking. However, content marketing is subject to change and it is important to stay on top of the strategies working right now. So what content marketing methods should you be attempting?
 
Read more: https://burlingtonpress.com/2021/05/12/5-content-marketing-strategies-working-right-now/