Marketing with Burlington Press

The Power of Direct Mail: Why It Outshines Digital Marketing

In an age dominated by digital technology, it’s easy to overlook the enduring effectiveness of traditional marketing methods. While digital marketing has its merits, direct mail remains a valuable and often underestimated tool in a marketer’s arsenal. Let’s explore why direct mail can be more effective than digital marketing in certain scenarios and how it continues to deliver impressive results.
Read more: https://burlingtonpress.com/2023/09/01/the-power-of-direct-mail-why-it-outshines-digital-marketing/

12 Best Practices for Creating an Effective Nonprofit Website

In today’s digital age, a well-designed and user-friendly website is essential for nonprofit organizations to effectively communicate their mission, engage supporters, and drive positive change. A nonprofit’s website serves as a virtual window into its work, values, and impact. To ensure your nonprofit website is both impactful and user-friendly, follow these best practices.
Read more: https://burlingtonpress.com/2023/08/30/12-best-practices-for-creating-an-effective-nonprofit-website/

A Ripple Effect: The Importance of Small Businesses Giving Back to the Community

Small businesses are the heart and soul of communities, serving as economic engines, sources of innovation, and vital contributors to the local culture. Beyond their role in driving commerce, small businesses have an equally important responsibility – giving back to the communities that support them. Let’s delve into the significance of small businesses engaging in community outreach and explore the far-reaching impact of their contributions.
Read more: https://burlingtonpress.com/2023/08/18/a-ripple-effect-the-importance-of-small-businesses-giving-back-to-the-community/

Small Business Networking: The Power of Building Relationships

In today’s interconnected and rapidly evolving world, building relationships and networking has transcended its conventional importance and has become a cornerstone for personal and professional success. From career advancement to personal growth, the value inherent in fostering meaningful connections cannot be overstated.
Read more: https://burlingtonpress.com/2023/08/15/small-business-networking-the-power-of-building-relationships/

Nonprofit Marketing: A 12-Step Guide to Developing an Effective Marketing Plan

Developing a nonprofit marketing plan requires careful strategizing and consideration of your organization's goals, target audience, resources, and the approach you will use to achieve your objectives. Here's a step-by-step guide to help you create an effective nonprofit marketing plan.
Read more: https://burlingtonpress.com/2023/08/01/nonprofit-marketing-a-12-step-guide-to-developing-an-effective-marketing-plan/

The Surprising Benefits of Promotional Products: A Win-Win Strategy for Businesses

Promotional products have been a popular marketing strategy for decades, and for good reason. These tangible items imprinted with a company’s logo or message serve as powerful tools to enhance brand visibility and leave a lasting impression on customers. Let’s explore the surprising benefits of promotional products and why businesses of all sizes should consider incorporating them into their marketing campaigns.
Read more: https://burlingtonpress.com/2023/07/24/the-surprising-benefits-of-promotional-products-a-win-win-strategy-for-businesses/

Small Business SEO: 12 Steps to Creating High-Quality Content

Search engine optimization (SEO) isn’t about tricking search engines into ranking your website higher. In fact, many of the old school “black hat” techniques will penalize your website’s search ranking. Today, SEO for small businesses involves combining high-quality, valuable information for readers with strategic optimization techniques to improve search engine visibility.
Here are 12 steps to help you develop SEO-friendly content: https://burlingtonpress.com/2023/07/19/small-business-seo-12-steps-to-creating-high-quality-content/

How to Design an Effective Nonprofit Appeal Mailer

It can be difficult to get people’s attention in a crowded mailbox. However, when done correctly, direct mail can be a great way to raise funds and awareness for your nonprofit.
Read more: https://burlingtonpress.com/2023/07/11/how-to-design-an-effective-nonprofit-appeal-mailer/

The Power of Graphic Design and Direct Mail in Political Campaigns: Winning Hearts and Minds

In the fast-paced world of politics, capturing the attention and support of voters is paramount. A compelling political campaign requires strategic communication tactics that leave a lasting impression. Let’s take a look at the pivotal role that graphic design and direct mail play in shaping successful political campaigns, enabling candidates to connect with their constituents on a deeper level.
Read more: https://burlingtonpress.com/2023/07/08/the-power-of-graphic-design-and-direct-mail-in-political-campaigns-winning-hearts-and-minds/

Using Unconventional Email Delivery Times to Boost Engagement

There’s never been a more competitive time in the world of email marketing and customer outreach. As customers become more selective about the brands they engage with, businesses that regularly use email marketing need to come up with more inventive ways to stand out in recipients’ inboxes. Using unconventional email delivery times is one way to make your messages more noticeable. There are various advantages to sending emails at odd hours and several ways to use timing to your advantage.
Read more: https://burlingtonpress.com/2023/07/07/using-unconventional-email-delivery-times-to-boost-engagement/